Learn. Drink. Repeat.

Shall We Wine is owned and operated by Regine T. Rousseau, an acclaimed wine & spirits personality and lifestyle adviser. The mission of Shall We Wine is to celebrate and demystify the alcoholic beverage, inspiring great drinkers everywhere! Shall We Wine is a trusted marketing,  promotions and event partner that specializes in offering wine & spirits solutions for both client and consumer — with a philosophy that embraces approachability and accessibility.

For clients, we offer an array of marketing and virtual event services such as sponsored digital content marketing, tasting events and television news station product placement.

Learn More

For consumers, we offer memberships to our community of wine and spirits lovers. Members get access to fabulous brands and producers from around the world.

Learn More

for an unforgettable experience.

Our Experiential Services


Upcoming Events

You know Shall We Wine for “putting you on” fabulous brands and producers. With these virtual cocktail hours, we aim to infuse that same joy and wonder you would get during our usual tastings.


The Shall We Wine team is excited to share our monthly newsletter!

Our goal is to introduce you to our favorite wines, winemakers, varietals, wine regions and places to buy and drink wine.


Feature Your Brand During Cocktail Hour

Our ‘Cocktail Hour Series’ is a fun, interactive virtual event for Shall We Wine’s consumer membership community to engage in and experience new wine and spirits brands.

Hosted by Regine T. Rousseau, our custom virtual segments are centered around a featured brand, helping them reach a broader, highly-engaged audience. Our Cocktail Hours advocate for exceptional brands that we believe in and can help strategically develop key consumer relationships.

Curious to know more? Contact us for partnership inquiries and quotes here.


SWW Blog

  • Can’t Stop, Won’t Stop: Brushing Off Unsolicited Opinions In Wine

    Remember the wine jerk? Well, they’ve morphed into another category of impolite and insulting. Whether you’re a professional wine mogul or an everyday wine enthusiast, unsolicited opinions can pop up repeatedly despite every intention to [...]

  • 1 Grape, 3 Budgets

    Beat what remains of the summer heat with a classic, refreshing Chenin Blanc! Chenin Blanc is a full-of-life, aromatic white wine. It can be vinified in a multitude of styles from dry to sweet, from [...]

  • A Peek at Winning Wine Documentary ‘Blind Ambition’

    Blind Ambition, the story of Zimbabwean refugees turned thriving sommeliers, has won the Documentary Audience Award at the 2021 Tribeca Film Festival. Even if you are a wine novice, the narrative of pursuing a better [...]

View More