Welcome back to Week 3 of Dry January! For those of you on this journey, how’s it going? While I’m not personally participating, I’m here to offer support by introducing you to some delicious non-alcoholic alternatives. Today, let’s dive into the world of Jøyus non-alcoholic wines – a creation by Jessica Selander, a sober woman for the past 17 years, with a simple mission to assist others on their sober journey.

Founder’s Vision:

Jøyus, founded by Jessica Selander, stands out with a clear vision of celebrating life’s special moments, big and small. As we explore this non-alcoholic wine brand, let’s take a moment to appreciate the founder’s commitment to making a difference in the world of sober living.

Crafting Excellence in the Pacific Northwest:

Situated in the scenic Pacific Northwest, specifically Seattle, WA, Jøyus proudly claims the title of the first non-alcoholic winery in the area. Not only are they crafting their exquisite non-alcoholic wines locally, but they also hold the distinction of being the only sober-owned and woman-owned non-alcoholic winery in the entire country. Additionally, they have achieved the remarkable feat of winning gold in a prestigious industry wine competition.

Community Beyond Winemaking:

Jøyus sees itself not just as a winery but as a community dedicated to providing a unique experience. Their lineup includes sparkling rose, cabernet, and sparkling varieties, ensuring there’s something for every palate. Beyond the beverage, Jøyus fosters a sense of belonging and shared purpose among its consumers – a testament to the brand’s commitment to building connections.

Tasting Experience:

What sets Jøyus apart is its commitment to delivering non-alcoholic wines that not only taste exquisite but also mimic the look and feel of traditional wines. The sparkling rose, cabernet, and sparkling options offer a diverse range of flavors, allowing consumers to savor the experience without compromising on taste.


Whether you’re embracing Dry January for health reasons, personal goals, or simply exploring non-alcoholic alternatives, Jøyus non-alcoholic wines are here to raise a toast to your journey. Cheers to products that make achieving your goals easier and celebrate life’s moments without compromise. In a world where options for non-alcoholic beverages are expanding, Jøyus stands out as a pioneer, crafting a community and flavor-rich experience for those choosing the path of sobriety and or mindful drinking.